Humidor

All the Cuervo y Sobrinos models are very carefully packed and delivered: the watch is presented in a special case, expressly produced for Cuervo y Sobrinos Havana is famous the world over for having invented the cigar and not smoking. To smoke a cigar is a rite, a ceremony of methodic rituals, from the first moment in which the smoker selects the cigar, lights it up and then starts to smoke it. All the Cuervo y Sobrinos models are very carefully packed and delivered: the watch is presented in a special case, made from the same wood as the cigar humidifier, expressly produced for Cuervo y Sobrinos by fine artisans, according to the old traditions used for the tobacco’s perfect conservation. This presentation has been selected to maintain the parallelism between the pleasure of smoking a fine cigar (it is not by chance that our models have the specific name of different cigar bands) with the quality of life that this produces and our watches. To smoke a good cigar is the finale of a strict and methodical ritual of selection, producing induced sensations, intimate satisfactions.

Just like a watch, to see it, appreciate it in all its details and possess it, up to the moment of itsdelicate contact against the skin, producing a profound sensation of pleasurable content. Very special wood has been used inside the humidifier, Tropical or Spanish cedar, from the meliaceas family, the only material other than the tobacco itself that, thanks to its distinctive aroma, enriches the cigar’s smell.

Neither glues nor chemical products of any type are used inside the box as they would release smells that, although imperceptible to us, when mixed with the tobacco would make it toxic. The lid’s hinges and all the metal parts inside the humidifier are gold-plated to prevent the humidity from corroding them.

Both for the cigar and the watch, the perfect care and conservation of all these characteristics are essential conditions for the ritual. Only in these conditions can the smoke from the cigar be savoured or the pleasure of a watch’s use be prolonged, impervious to the passage of time. Thus the personal humidifier, specially created by Cuervo y Sobrinos (which accompanies each watch), can be used to conserve in its interior the best cigars in the world, offering the privilege of an ancient but no less up-to-date ritual: smoking. To smoke a cigar or contemplate the particularities of a watch means to make oneself a gift of pleasure and time, in the awareness of the importance of a high quality of life.

With today’s modern pace of life, burdened with stress, only those who know how to value themselves will be capable of making themselves the gift of the greatest luxury life can offer: time. Time to be devoted to oneself, time to devote to the spirit and leisure, understood in the Latin sense as an occasion for reflection and understanding, free from pressing and professional preoccupations. In the “otium” man looks at himself and at the people who count for most. It is not by chance that the cigar was born in Havana and it is not by chance that Havana forms the natural background of Cuervo y Sobrinos and their style. Literature has given us an image of the cigar-smoker, rich and unconcerned. Nobody has ever been seen rushing about or getting upset about something whilst smoking a cigar. To smoke a cigar requires time: it cannot be done quickly or in a hurry, just as the exquisite beauty of Cuervo y Sobrinos is only for those who take pleasure out of surrounding themselves with the things that satisfy an ideal vision of life.