Some watches stand out for what they declare, others stand out for what they hold back. The Asturias belongs firmly to the second family: a Swiss Made watch with an essential aesthetic, conceived for those who know that real style never needs to raise its voice. Born within the Historiador collection by Cuervo y Sobrinos, it is the model that best interprets the spirit of the weekend, slow time, and daily pleasure.
Not a gala-evening watch, not a track-side chronograph: the Historiador Asturias is the timepiece that accompanies the days of rest with discretion and character — from a late breakfast to a stroll through the village, from an open-air aperitivo to a dinner with friends. Simple elegance, in two words.

A tribute to the roots: Asturias and the story of the Maisonst
The name is not accidental. The Asturias pays tribute to the Spanish region from which, in the 19th century, Ramón Fernández Cuervo and his nephews set sail — the founders of the Maison who, in 1882, opened the first jewellery house in Havana. Asturias, a land of Atlantic cliffs, forests, mountains, and seafaring villages, is the point of origin of a story spanning two continents and three centuries.
Placing this name at the centre of a watch in the Historiador line means, for Cuervo y Sobrinos, returning to the starting point. The Historiador collection, named after the “historian” who keeps memory alive, has always been the most classical line of the brand. The Asturias is its most sober interpretation: no superfluous complications, only hours, minutes, seconds, and a discreet date on the dial. A formal cleanness that feels like a sigh of relief, in times when every surface seems compelled to declare something.
It is the statement of intent of a watch that does not seek to dazzle, but to accompany. And which, precisely for this reason, ends up being recognised and remembered.
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Asturias Pequeños Segundos – Stainless Steel Bracelet
Design: the geometry of a classic
The Asturias presents itself with a stainless steel case of 40 mm in diameter, a thickness contained at 11.5 mm, and a double-domed sapphire crystal with anti-reflective coating. These are balanced dimensions, calibrated for the contemporary wrist: present enough to be noticed, discreet enough to slip under a linen shirt cuff without forcing.
The dial is the true protagonist. Applied baton indices, blue steel losangé hands, central seconds hand with red tip: three details enough to build an immediate visual identity, suspended between 1940s vintage and a dry contemporary feel. The small date at 4 o’clock is set so as not to disturb the symmetry of the design. The see-through case back with sapphire crystal reveals the movement — a detail that restores to the object its nature as a Swiss Made mechanical watch, never merely decorative.
Proportions and design place the Asturias in a precise aesthetic zone: a casual chic watch capable of moving with ease between different contexts. To be worn at a country weekend as much as during travel, in the office on Friday’s informal days as well as at a dinner with friends. It is a watch that adapts, not one that imposes.
The calibre that makes the differencedive watches
Beneath the dial beats a self-winding mechanical movement Sellita SW 261, with small seconds at 6 o’clock, a frequency of 28,800 vibrations per hour, 38 hours of power reserve, 31 jewels, and water resistance to 5 ATM. It is a reliable, well-built calibre, chosen by Cuervo y Sobrinos for its accuracy and for its coherence with the essential character of the model.
The idea is clear: an automatic men’s watch that asks for no attention and no complex maintenance. It winds naturally with the movement of the wrist, lets itself be worn for days without requiring intervention, lends itself to continuous use. It is conceived for those who do not want to give up Swiss mechanics, but also do not wish to make the watch a topic of conversation.
The small seconds at 6 o’clock are the detail that signs the model: a nod to pocket watches of the first half of the twentieth century, reframed for the wrist. A choice that places the Asturias in the lineage of classical watchmaking, where the timepiece was a companion in life before being a measurement tool.
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Asturias Collection
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Asturias Pequeños Segundos
2.900,00 CHF -
Flameante
3.200,00 CHF -
Flameante
3.200,00 CHF -
Gran Reserva
2.600,00 CHF -
Gran Reserva
2.600,00 CHF -
Gran Reserva
2.600,00 CHF -
Gran Reserva
2.600,00 CHF -
Tradición
3.500,00 CHF -
Tradición
3.500,00 CHF -
Tradición
3.500,00 CHF
The four chromatic souls of the Asturias
The Asturias collection comes in four dial versions, each with its own personality. The silver variant is the most luminous and classical, suited to those looking for an elegant men’s watch to pair with any leather strap. The blue variant, with guilloché reflections, introduces depth and modernity, perfect for those who want a touch of colour without excess.
The olive green variant (British Green) is perhaps the most characterful: a natural tone that dialogues with the casual weekend wardrobe, from cotton trousers to coarse wool jackets, leather boots to check shirts. It is the choice of those who do not fear taking the Historiador Asturias beyond the usual territories of classical watchmaking.
There is also a “Cream” version in a limited edition of 82 numbered pieces: the cream-coloured dial gives the model an even more vintage quality, like a timepiece rediscovered in a drawer from the 1950s and brought into the present without having to pretend anything. For collectors, it is the natural reference among the variations of the Asturias, one of the small contemporary rarities of the Historiador collection, and a piece that dialogues with the other Exclusive Selected Pieces of the Maison.
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The casual chic look: what it really means
The casual chic is not a compromise between elegant and informal: it is an idea of style in its own right, made of natural fabrics, earthy palettes, clean silhouettes, and accessories that hold back from noise. A casual chic watch is not simply a less formal watch: it is a watch that knows how to stay on stage without wanting to dominate it.
The Asturias embodies this idea precisely. Worn on the wrist with an open white shirt, an unstructured linen blazer, tailored jeans, and suede loafers, it seals the weekend look of those used to a certain way of living their leisure time. It works with a vintage family heirloom mechanical watch inherited from a grandfather, but it can also be the very piece that makes the difference in the outfit of someone building their own watch wardrobe.
The model’s strength lies precisely in its versatility: it pairs with a brown leather strap for countryside days, with a navy blue leather strap for evenings in the city, with a black alligator strap for the most demanding occasions. Changing the strap is a simple gesture that completely transforms the identity of the timepiece, giving it a new soul each time without ever distorting it. The same exercise in style applies to those who pair the Asturias with a second watch from the Maison — perhaps a Prominente Art Déco for the most formal occasions, or a Buceador for the summer months.

“Real style is the kind that does not ask for permission.
The Asturias knows this by heart.”
Who the Historiador Asturias is conceived for
The Asturias does not speak to a generic audience. It is a watch that looks for a specific wearer: someone who has already passed through the phase of flashy complications and is looking for a classical automatic watch to wear every day; someone who prefers substantial quality to the theatricality of the brand; someone who knows and loves the history of twentieth-century watchmaking.
It is, in other words, the watch of those who know what they are choosing. Not an impulsive purchase but a considered decision, supported by a documented passion. For this reason, the Historiador Asturias often finds its place on the wrist of readers, travellers, and professionals who have made their style a form of quiet narrative. Not by chance, it belongs to the same Historiador family that includes models tribute to figures such as Hemingway and Churchill: the Asturias shares their narrative lexicon and completes their grammar.
It lends itself as a watch for leisure time in the fullest sense of the term: the time in which one decides who to be when not obliged to play any role. The time of reading under the porch, of long Sunday lunches, of walks in the Asturian woods or the Tuscan hills. It is a watch one looks at with pleasure and which, when looked at, gives back a small daily gesture of gratitude.
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The Asturias at the heart of the Cuervo y Sobrinos identity
If the watches of the Buceador collection tell the relationship of the Maison with the Cuban sea, if the Prominente models speak of its urban Art Déco soul and the Esplendidos of evening elegance, the Asturias closes the circle: it is the timepiece that remembers where everything began. It is the watch of the root, of the home of origin, of the family that became founder.
For this reason, the model, within the catalogue, carries a symbolic value that goes beyond its aesthetic sobriety. It is the balance point between the two souls of the brand: the Swiss precision of the Capolago atelier, on the shores of Lake Ceresio, and the Latin heritage of Havana 1882. Without Spanish Asturias, none of this would have existed.
To wear the Asturias means carrying a double memory on the wrist: the memory of a manufacture that continues to produce quality Swiss Made watches, and the memory of a migration that crossed the Atlantic to build a story. That is not little, for a watch so discreet.
And for those who wish to build a dialogue between their watches, the Asturias finds, within the same Historiador family, its natural companions: from the models tribute to Sir Winston to the exclusive editions reserved for collectors, all the way to the most recent proposals among the novelties of the catalogue.
| ✦ ✦ ✦ Leisure time deserves a watch like this Discover the Historiador Asturias on our official online shop and create your casual chic weekend look. ▸ DISCOVER ASTURIAS |











