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Our history

Cuervo y Sobrinos Swiss Manufacture, Latin Heritage Our history

Our history
1882

The Family opened the first atelier
and then also a boutique, situated at Havana’s prestigious
San Rafael Avenue.

1900

Armando Rio Cuervo with the help of his family, worked diligently to
expand the Jewellery and Watchmaking business founded by
their uncle Ramón. Hence the name Cuervo y Sobrinos — Cuervo and Nephews,
bringing great success with their skill and dedication.

1910

In addition to their own creations, Cuervo y Sobrinos distributed
and sold the most important brands in global watchmaking.
The family achieved such renown that some of the great watch
brands engraved the Cuervo y Sobrinos name on their watch dials.

1920

Cuervo y Sobrinos decided to expand its production network
by three other outlets in strategic European nerve centers: in Pforzheim, Germany and on Rue Mezlay in Paris

1930

New site was opened at La Chaux-de-Fonds,
at the very heart of Swiss watch-making

1940

The Cuervo y Sobrinos name had become one of the most important
brands in the Americas and an international reference point
among the most outstanding watchmaking brands in the world

1950

The Boutique became an obligatory destination for some of the most illustrious visitors to Havana during that era.
Einstein, Caruso, Churchill, Hemingway, Clark Gable, Eleanora Duse, Pablo Neruda,
all these illustrious clienteles came to the Cuervo y Sobrinos boutique when they visited the island

1959

The Brand was greatly damaged by the political events that occurred in the island during the late 1950s.
The Brand remained dormant for 40 years

2002

NEW ERA
Mr. Marzio Villa, the current president of Cuervo y Sobrinos, officially relaunched the Brand in Europe

2003

Cuervo y Sobrinos showed its full collection for the first time at Baselworld

Creation of the “Latino International Award” dedicated to the personality which annually pays homage to latin
figures having achieved an international level in their fields of excellence

2005

Presentation of the first caliber chronograph exclusively developed
for Cuervo y Sobrinos, the CYS 2450

2007

125th Anniversary of the Brand. To celebrate this prestigious
achievement Cuervo y Sobrinos presented its first
Robusto Tourbillon model in rose gold with its own caliber CYS 2854

2006

Particularly proud to to have become the primary sponsor of
the Tour de España, held for several years, paying tribute to classic cars
and feeding the dreams and pride of enthusiasts and collectors alike

2009

Cuervo y Sobrinos returned in Cuba by opening the Boutique
Museum in La Habana. The Brand boasts a spectacular shop/museum
in Havana, where was first established at the end of the 1800s

2011 - 2012

Melges, a leader in performance sail boats and a well-respected name in regattas and racing

2012

Cuervo y Sobrinos celebrates its 130th Anniversary

2012

Cuervo y Sobrinos Cup
Classic car race organized and sponsored by Cuervo y Sobrinos

2012 - 2014

Cuervo y Sobrinos sponsorization of many classic car races

2015

Cuervo y Sobrinos commemorates the visit of His Holiness Pope Francis by giving him an
Historiador Clásico in pure white

2017

Cuervo y Sobrinos proudly celebrates its 135th Anniversary