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Our History

Cuervo y Sobrinos Swiss Manufacture, Latin Heritage Our History

Our History

Founded in 1882, Cuervo y Sobrinos has a prodigious history, enriched with many significant milestones along the way. By having a long history, there is an inference that a company possesses expertise and certainly over the coming pages there are many examples of the Maison’s virtuosity.

However, while Cuervo y Sobrinos is proud of its past, it chooses to wholeheartedly embrace the future with magnificent watches that engender desire and confer lasting joy. Indeed, it is the company’s belief that its best years are yet to come.




Ramon Fernandos Cuervo, an immigrant from northern Spain (Asturias) established his first jewellery store on Calle de la Amistad in Havana. This business was a precursor of Cuervo y Sobrinos. 




Cuervo y Sobrinos was established this year. 

Don Baldomero, Don Teodomiro, Don Jose Maria, Don Armando, Don Placido and Don Lisardo, the so-called ‘newphews’ joined Ramon Fernandos Cuervo in the new business. At this time, the firm’s shop was located at Calle del Teniente Rey 13.




The shop was prospering and the growing business required more space, the business

moved to Calle de la Muralla 37.




In 1907, Mr. Ramón Fernández y Cuervo passed away. His nephew, D. Armando Fernández y Río, assumed responsibility for running the company.




Cuervo y Sobrinos opened a new store at Calle San Rafael y Aguila.




Cuervo y Sobrinos opened a new store at Calle San Rafael y Aguila.




Having decided to expand its operations, Cuervo y Sobrinos opened two European facilities, a site in Pforzheim, Germany for the purchase of exclusive stones and an office in Paris, France for trading jewellery.




Cuervo y Sobrinos established a watch factory in La Chaux-de-Fonds, Switzerland, a city synonymous with watchmaking.




As the business continued to grow, the legal status of the firm changed from a ‘limited liability company’ to a public limited company. This change helped perpetuate growth and attract new talented managers, from outside of the Cuervo family, to join the




During the 1940s, the firm’s esteemed reputation spread and the company’s brand name became one of the best known in the American continent.




The Roaring 50s. Havana was the most luxurious city in the Caribbean and one of the most modern and energetic places within the American continent. The Boutique became a must-see destination for some of the most illustrious visitors to Havana. 
Caruso, Churchill, Einstein, Gable, Hemingway and Neruda were just some of the distinguished visitors to the Cuervo y Sobrinos boutique.




Cuervo y Sobrinos boutique was nationalised by the government. This caused the firm to suffer a period of decline, still producing watches like a military watch, made for the Cuban army during the country’s intervention in Angola. 


1965 - 1996


The brand was dormant and made no watches during this period. Nevertheless, the company’s former models still attracted much interest among watch collectors.




Luca Musumeci and Marzio Villa revived the Cuervo y Sobrinos name and the dawn of a new era began.




Cuervo y Sorbrinos began developing its first authorised retailers in Italy and Spain. Over the next few years, the company expanded into Germany, Russia and the USA.




Cuervo y Sobrinos exhibited at Baselworld for the first time. The brand unveiled its Esplendidos, Prominente and Torpedo collections.




The company created the ‘Latino Award’, recognising the achievements of leading Latin figures. The inaugural prize was awarded to Spanish filmmaker, Pedro Almodovar.




The luxury marque unveiled its first in-house chronograph calibre, the CYS 2450.




The brand celebrated its 125th anniversary. The venue provided a perfect backdrop for
the firm to unveil its latest haute horlogerie models, such as the Robusto Tourbillon.




Cuervo y Sobrinos opened its Havana museum and boutique in the central historic district of Havana. The company was the first international watch brand to inaugurate its own store on the island of Cuba. 




The brand celebrated its 130th anniversary, releasing a special Historiador limited edition for the occasion.




The brand celebrated its 135th anniversary, releasing a special Historiador limited edition for the occasion. 




The brand was acquired by a team of investors from the watchmaking industry.
Massimo Rossi, became the CEO.




The Historiador 1519 is unveiled. This limited edition watch, restricted to 500 pieces, was designed to mark Havana’s 500th anniversary.