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Cuervo y Sobrinos Summer campaign, with a spot of 15” on air during the Cannes International Film Festival 2016 from May 11 to 22.
The big screen is located on the most famous street in Cannes “La Croisette”, next to the Carlton Inter Continental Hotel, where were presented all the insights and the most relevant interviews with actors, directors and producers of films in competition.
The spot was published 4 times every hour during the 20 daily hours of projection.
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