Purchasing your first luxury watch is a meaningful milestone. It’s not just about elegance or precision—it’s an expression of identity, a reflection of lifestyle, and a symbol of personal ambition. Among the many names in haute horlogerie, Cuervo y Sobrinos stands out for offering something truly unique: it combines Swiss mechanical excellence with a warm, Latin soul, creating timepieces with unmistakable charm.
This guide is designed for those entering the world of Cuervo y Sobrinos for the first time. It’s not a mere overview of models, but a practical and cultural journey that helps readers understand the brand’s style, identify the right collection, and make their first choice with confidence and clarity. Because choosing a Cuervo y Sobrinos is a decision made not only with the eyes, but with the mind and heart.
From the Historiador collection, inspired by archival heritage, to the bold personality of the Robusto, and the iconic elegance of the Prominente, each timepiece tells a story and speaks to a particular type of man. We’ll explore how to find the model that best reflects your values, your style, and your vision.
Whether you’re a watch enthusiast, a young professional making your first significant purchase, or simply someone looking for a timepiece that endures in meaning and design, this guide offers the tools to navigate the most emblematic models of the maison.
Discover the best models for your first Cuervo y Sobrinos purchase: visit the official shop.

Why Choose Cuervo y Sobrinos as Your First Luxury Watch
Selecting your first luxury timepiece is an important step—not just for its monetary value, but for what it represents. A watch is something that will accompany life’s milestones, create memories, and speak on your behalf before you even say a word. In a market filled with established names, Cuervo y Sobrinos emerges as an authentic, refined, and deeply personal choice.
Founded in 1882 by Ramón Cuervo and his “sobrinos” (nephews), the brand has succeeded in crystallizing within this model the link between its Spanish roots and the Latin American cultural identity that has shaped its evolution. The Asturias Pequeños Segundos thus embodies the meeting of two worlds, celebrating the boldness, determination, and pride of a community that built a bridge between two continents.
This storytelling is expressed through a subtle yet meaningful aesthetic. The decision to create a numbered, limited edition elevates the value of the watch, making it not only a luxury item but also a heritage to be preserved. Each engraved number represents a voice, a story, an identity. To wear it is to carry a piece of that epic journey and transform it into a daily symbol of elegance and resolve.
For the modern man, this model offers far more than simple functionality. It is a declaration of belonging to a tradition that values time in all its forms: the past to be honored, the present to be lived intensely, and the future to be built with vision. The Asturias Pequeños Segundos is, in every respect, a watch for those who understand the value of their roots.
Explore the collection and secure your exclusive timepiece today.
Choosing Based on Personal Style
The first step in finding the perfect Cuervo y Sobrinos is understanding your personal style. A watch shouldn’t just look good—it should reflect who you are, how you experience time, and what you wish to express. The strength of the maison lies in its ability to offer diverse yet coherent models, tailored for gentlemen with refined but non-conformist taste.
If your style leans classic and understated, and you’re looking for elegance without ostentation, the Historiador collection is the ideal starting point. Inspired by the brand’s historical archives, it features clean designs, refined dials, small seconds, discreet date windows, and gracefully rounded cases—perfect for those who appreciate craftsmanship, tradition, and enduring beauty.
If you prefer a bolder, more contemporary aesthetic, the Robusto line is a strong statement. With squared cases, protected crowns, and layered dials, these models convey strength, confidence, and modern presence. Ideal for professionals, creative minds, and anyone who values visibility with class.
For lovers of retro charm and Art Deco influence, the Prominente collection offers a refined, distinctive option. With its iconic elongated rectangular case, it’s perfect for sartorial elegance, vintage flair, and cultural sophistication—a choice for those who dare with style, without ever being flashy.
Cuervo y Sobrinos also offers more sporty options, like the Buceador, ideal for those who want a dynamic, casual-chic timepiece without sacrificing craftsmanship. These models are perfect for leisure, travel, and an active yet elegant lifestyle.
Each Cuervo y Sobrinos model carries a distinct aesthetic signature. The key is to find the one that speaks your visual language and fits seamlessly into your daily life.
Let your style guide you: discover the Cuervo y Sobrinos collection that best reflects you.
Buceador
Cuervo y Sobrinos pays tribute to Francisco ‘Pipin’ Ferreras, the Cuban freediving legend, with its latest release, the Buceador Caribe Pipin. This new divers’ watch is executed in an eye-catching combination of blue, red and white hues. Optimally designed for underwater use, this model invites wearers to immerse themselves in a world of extremes.
Limited Edition of 171 pieces, individually numbered.
Recommended Starter Models
When selecting your first Cuervo y Sobrinos, it’s wise to choose a model that captures the essence of the brand—representative, reliable, and memorable. Some references stand out as ideal gateways into the maison, offering the right balance of style, craftsmanship, and uniqueness.
One of the most recommended is the Historiador Asturias Pequeños Segundos: a watch that perfectly encapsulates the brand’s philosophy. With its classic dial, off-center small seconds, and well-proportioned case, it’s ideal for those seeking elegance with narrative depth. The numbered, limited edition nature adds exclusivity—making it a great collector’s starting point.
Another excellent entry point is the Prominente Clásico, a beacon of retro refinement. With its rectangular case and minimalist design, it’s ideal for those who appreciate uniqueness, design culture, and timeless sophistication.
Lastly, for those who lean toward a sporty aesthetic, the Buceador Caribe offers a robust, technical yet elegant proposal. Designed for active lifestyles, it delivers diver-level performance while maintaining the maison’s signature style and attention to detail.
Whichever you choose, starting with one of these models means beginning your horological journey with a true ambassador of the Cuervo y Sobrinos spirit.
Find the ideal model for your first Cuervo y Sobrinos: explore the official collection.
-
Icónico
3.500,00 CHF -
Icónico
3.500,00 CHF -
Icónico
3.500,00 CHF -
Icónico Doble Tiempo
4.200,00 CHF -
Icónico Doble Tiempo
4.200,00 CHF -
Icónico Doble Tiempo
4.200,00 CHF
Matching Your Watch to Life’s Occasions
Another key to selecting your first Cuervo y Sobrinos is considering the occasion of use. A watch should not only suit your taste—it should integrate effortlessly into your lifestyle, whether it’s for business, formal events, everyday use, or leisure.For daily business wear, where discretion, professionalism, and elegance matter, the Historiador collection is perfect. Its clean lines, readable dials, and slim profile make it the ideal companion for tailored shirts and sharp decision-making.
If you’re seeking a piece for formal occasions, like gala events or official ceremonies, the Prominente Clásico or select Limited Editions with enamel or handcrafted dials are excellent choices. These timepieces bring aesthetic richness and rarity, elevating special moments with theatrical refinement.

For an everyday timepiece that blends character with comfort, the Robusto line delivers. Designed for urban professionals and creative minds, it pairs well with suits or smart casual and provides the perfect mix of function and visual impact.
For travel, outdoor adventures, or aquatic sports, the Buceador series is a dynamic alternative. With excellent durability, readability, and water resistance, it offers performance and style, encouraging you to live time with intensity and freedom.
Choosing your first Cuervo y Sobrinos based on occasion ensures that it becomes not only a symbol, but a true companion for your daily narrative.
Match your watch to your moments: explore Cuervo y Sobrinos by lifestyle.



Conclusion
Choosing your first luxury watch is a deeply personal experience—one that goes beyond appearance and enters the realm of meaning and identity. With Cuervo y Sobrinos, that experience is enriched by a unique identity in the watchmaking world: a blend of Swiss precision, Latin spirit, and timeless elegance.
Each collection is a world of its own, tailored for different styles, occasions, and visions of masculinity. From the classic Historiador, to the bold Robusto, the refined Prominente, and the adventurous Buceador, every model is built to last in time and in meaning.
Icónico
The Prominente Icónico shuns the unnecessary, choosing to express time clearly while delivering an abundance of beauty and glamour.
Owning a Cuervo y Sobrinos means joining a cultural legacy, embracing thoughtful design, and forming a meaningful relationship with time.
If you’re ready to step into fine watchmaking with a timepiece that reflects who you are and what you stand for, Cuervo y Sobrinos is the brand to begin your story.
Give your first watch the value it deserves: choose Cuervo y Sobrinos from the official shop.







