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In the world of fine watchmaking, time is far more than a unit of measurement—it is an idea, a philosophy, a legacy. For Cuervo y Sobrinos, the Maison founded in Havana in 1882, time is culture, it is storytelling, it is the visible expression of a dual soul: Latin and Swiss, rich in history and vision. A brand unlike any other, able to unite the sensory vibrancy of the Caribbean with the technical precision of the Swiss valleys, striking a rare balance between passion and mechanical perfection.
The brand’s identity was born from this creative tension between two worlds: sophisticated, cosmopolitan Cuba of the Belle Époque, with its literary cafés, elegant strolls along the Malecón, and refined salons; and the mastery of Swiss watchmaking, with its complications, handcrafted finishes, and design rigor. Cuervo y Sobrinos does not choose between these two poles: it merges them, celebrates them, and lets them converse within each timepiece.
Every watch signed Cuervo y Sobrinos is the result of a philosophy that places humanity, time, and memory at its core. The choice of materials, the shape of the cases, the colors of the dials: everything is designed to evoke a sense of narrative elegance, bringing to the wrist the charm of an era that transcends trends. Yet this is never an exercise in nostalgia: vintage aesthetics coexist with mechanical innovation, in a vision that is artisanal yet profoundly contemporary.
Far removed from the excesses of conventional watchmaking, Cuervo y Sobrinos preserves a rare authenticity, dedicated to those who see in time not just functionality but symbolic, personal, and cultural value. For those who seek not merely an accessory, but a true companion on life’s journey, one that tells a story about who they are.
Discover our story, visit our online boutique, and be inspired by the world of Cuervo y Sobrinos.
Between Art and Precision: The Swiss-Latin Philosophy of Cuervo y Sobrinos
The distinctive strength of Cuervo y Sobrinos lies in its ability to blend different aesthetic and cultural worlds into a harmonious, profound, and coherent synthesis. Its watches are never mere design objects, but visual and mechanical testimonies of a dual heritage: the Latin one, made of color, warmth, and imagination; and the Swiss one, defined by rigor, precision, and technical perfection.
Each timepiece is born in Switzerland, within a manufacture that adheres to the highest standards of haute horlogerie, where every movement is calibrated, refined, and inspected with meticulous care. Yet what makes these watches unmistakable is their Latin soul, expressed through vibrant dials, soft contours, refined details, and chromatic accents reminiscent of colonial architecture, Havana’s light, and the hues of a Caribbean sunset.
The design of the Cuervo y Sobrinos collections is inspired by a vision of time that is not only measurable but also sensory, aesthetic, and emotional. Rounded and softly contoured cases, vintage-style numerals, the use of fine materials such as curved sapphire crystal, and engraved casebacks: every design choice narrates a story of elegance and memory.
It is in this fusion of Latin heritage and Swiss craftsmanship that the brand’s unique DNA emerges. Not a sterile nostalgia, but a living reinterpretation of the past, one that converses with the present and looks to the future with an autonomous, distinctive vision.
For those who choose Cuervo y Sobrinos, time is not merely a function worn on the wrist: it is a statement of taste, identity, and culture.
The Art of Collecting Time
One of the most fascinating aspects of the Cuervo y Sobrinos philosophy is its relationship with memory and collecting. Each watch is never an end in itself: it is part of a broader narrative, one that spans eras and styles, creating a continuous dialogue between past and present. For this reason, the Maison’s creations are sought after not only by those who desire a prestigious timepiece, but also by collectors who recognize in the brand a truly unique signature in the international watchmaking landscape.
Limited editions and special series—often dedicated to historical figures, cultural events, or symbols of the Latin world—stand as tangible proof of this vocation. Every model becomes a wearable fragment of history, destined to retain its value over time, both economically and culturally. It is no coincidence that many enthusiasts see Cuervo y Sobrinos watches not merely as a purchase, but as an emotional investment: an object that preserves a memory, carries forward a legacy, and becomes an integral part of the life of its wearer.
The brand’s ability to bridge collecting and daily wear is one of its rarest traits: Cuervo y Sobrinos timepieces are exclusive enough to appeal to connoisseurs, yet designed to be worn with ease every day. They are, in other words, instruments of identity—able to represent the wearer, to stand out without ostentation, to tell a personal story through a detail of style.
Heritage Limited Edition
Cuervo y Sobrinos proudly unveils the Chronograph Heritage, a timepiece that embodies the brand’s singular identity: Swiss craftsmanship infused with the soul of Cuba. The Chronograph Heritage bridges past and present with elegance, technical sophistication, and a spirit deeply rooted in Havana’s cultural legacy. Power reserve of 60 hours.
Limited Edition of 82 pieces, individually numbered.
5.100,00 CHF
Cuervo y Sobrinos: Time as Legacy and Vision
Within the international watchmaking landscape, Cuervo y Sobrinos stands as a true unicum: not merely a luxury Maison, but a cultural bridge between eras and geographies, between memory and innovation. To wear a Cuervo y Sobrinos is to carry on your wrist much more than a timepiece: it is to carry a story of journeys, encounters, and passions, sculpted in metal and preserved within its mechanics.
Each model thus becomes a wearable work of art, one that expresses a philosophy of time unlike the conventional. Not time reduced to anonymous seconds, but time lived with intensity, elegance, and awareness. A time that knows how to slow down, to give space to experiences, details, and memories. This vision is what binds the Maison so profoundly to Cuba, with its cultural vitality and its ability to turn every moment into celebration; and it is this same vision that, through Swiss precision, guarantees reliability, durability, and continuity.
The Chronographs, Prominente, Robusto, and Buceador collections are not mere product lines: they are chapters of an identity-driven narrative, uniting past and present while always keeping an eye on the future. Their strength lies in being witnesses of an authentic legacy, while at the same time engaging with those who today seek timepieces capable of standing out for their style, substance, and personality.
Choosing a Cuervo y Sobrinos does not mean following a trend—it means embracing a vision of time as value. It is a gesture of distinction, a silent declaration of elegance and self-awareness.
Discover our story and visit our online boutique to explore the Cuervo y Sobrinos collections: time as you have never worn it before.
