Introducing the new Buceador Caribe "Pipin" with Pipin Ferreras at the SIAR 2022
Cuervo y Sobrinos was exhibiting last week at SIAR 2022 (Salón Internacional Alta Relojería México), the most important fair for the watch industry in Latin America. At this event, the brand unveiled a new version of its popular divers’ watch, the Buceador Caribe ‘Pipin’ Edition.
This limited edition has been designed in collaboration with Pipin Ferreras, the legendary Cuban free-diver, and friend of the brand. This new addition to the Buceador collection is dressed in green tones and enlivened with black, cream and orange accents. Pipin was attending the exhibition and gave interviews to the medias.
Last year, Cuervo y Sobrinos announced a partnership with Cuban free-diver and multiple world record holder, Pipin Ferreras. Shortly thereafter, Pipin began working with the creative team at Cuervo y Sobrinos, developing a divers’ watch imbued with their shared appreciation of Cuban style.
In addition to the SIAR event, Artis Distribution, the exclusive distributor of Cuervo y Sobrinos in Mexico, organized two other meetings during this week: An inaugral event at Berger Masaryk in Mexico, one of the prestigious and renowned retailer in town, and a dinner with cigar tasting at La Bodeguita del Medio where he invited its best customers and the press to present the Cuervo y Sobrinos 2022 and in particular the new Buceador Pipin.